Question 5
How did you attract your audience?
I attracted my target audience in many different ways, from the font, to the images.
I wanted to make my magazine seem friendly, so I used chatty and colloquial language to attract the audience. I also used a lot of synthetic personalisation which is words like ‘you’ and ‘we’, to make it seem inclusive and personal to each and every reader; I believe this is a great way to attract my target audience. All of the fonts I used were all bold and/or bright so that they would stand out and look great.
I had a variety of images that I used, and in almost all of them I got my model to look into the camera to create a connection between model and the audience; this may also attract them to buy my magazine (MFT).
I made the masthead of my magazine stand out with a vibrant red so it would be attractive. I placed a black outline around my masthead to make it stand out even more.
In my research I looked at many different layouts from successful music magazines so I could decide on my own layout for my magazine. The layout is a key part of attracting my target audience. I didn’t want it to be all jumbled up and to look a mess, so I arranged it carefully. I believe my contents page is a great example for this, as it took time to arrange all of the images and text to fit together like tiles. Having an arranged and tidy layout would help attract my target audience, if it was messy and all over the place then my magazine wouldn’t be that attractive.
On the contents page and front cover I made a competition. When doing my research I found that most people look for freebies when buying a music magazine and the competition is free; this was a great way to attract my target audience as I have provided what they look for when buying a music magazine. I also referred to the bands and artists on the contents page to attract my target audience.
When I got my audience feedback for all my pages, I took it all on board and tried to make it suite them all. My feedback helped me a lot as it showed me what individuals think about my magazine. I could then use this to attract my target audience.
I targeted males and females for this magazine as I wanted my magazine to be mixed gender so I would have a bigger audience. I did this with the colour scheme (red, black, white, pink) for each page, and also who I featured in the magazine.
My audience questionnaire was to help me to find out more about my target audience, and to feature things in the magazine that they wanted to see. The questions include, what do you look for in a music magazine, what do you like on a double page spread. This helped me decide on what my target audience would like to see in my own music magazine.
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